144: This is How You Make Your Insta Profile POP & Stop the SCROLL!

Are you creating eye-catching social media posts that make people want to know what you're up to?  When I do social media audits with my students, there are a lot of common mistakes that I'm seeing in their profiles.  In today's episode I'm sharing the tips to stop the scroll on social media with your Instagram & Facebook profile.

Show Notes: 

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Partial Transcript (read the Full Transcript HERE):

Hey there, Goal Digger! Kimberly Olson, back for another episode of The Goal Digger Girl. In this episode, we're going to talk about exactly what you need to do to make your Instagram profile pop, and stop the scroll. Now you can use this for Facebook, so if you're going "well, I'm not on Instagram". Don't worry, I've got you covered. We can use this for any platform. Okay. But first, a listener review. This is actually from one of our students. She says, "just popping in here to say thank you for all that you've poured into me. My business literally exploded last month in so many ways, highest personal volume ever, three new recruits". She said, "I've never done that without some sort of joining special, but we didn't have one. I have girls who saw the explosion in my group asking me about joining. I rank advanced and I earned my first ever five figure check".

So, she's a rock star. Congratulations to another one of our Six Figure Breakthrough Business Academy students. Love hearing those success stories. You have no idea, like it like lights up my whole life. All right. So let's get into it. So there are several steps that you can take to really "wow!" your profile, but also use this across all social media platforms. First off is you need a solid profile picture. Now, what I want you to do is I want a headshot. The only time I usually like to see a waist up is if there's some kind of pasture around it. So say you were recording a podcast or you were speaking on stage. Something where there's a bit more to the picture itself, but otherwise I would just do a headshot. Selfies work. Mine is a selfie. I've tried to get my following, my audience, to outvote that picture several times with professional photography, and they always pick the selfie.

So selfies really do work. So we want smiling. Okay. I've been doing all these social media audits lately from inside of our program. And I cannot tell you how many people have- they have posture in the picture, but it's more of a, I don't know, it's just not as inviting.  I think that having a smile or some warmth to the profile picture is very important. Also, you want to have the same profile picture across all platforms to create consistency in that brand awareness. So when I say brand, I do not do not mean brand like McDonald's. I mean, brand as in you. Who you are, and how you're showing up on social media. So we want some consistency across the different platforms and remember, most people are on mobile. So if they've got their cell phone and that little profile picture is teeny tiny, tiny in messenger, we need to make sure that they can see your face and see that it's you.