Pre-Loved Podcast with Emily Stochl S9 Ep34 SHEDHEAD VINTAGE: Hailey and Hallie, best friends who turned their high school thrifting hobby into a brick-and-mortar vintage shop.
On today's show, we're chatting with Hailey and Hallie –two best friends who turned their high school thrifting hobby into a thriving brick-and-mortar vintage shop in Asbury Park, New Jersey.
Hailey and Hallie met in high school gym class, and bonded over their shared love of thrifting, Tumblr, fashion, and magazines.
They started thrifting together and listing their finds on Depop as a fun creative outlet after school. As they grew up, the shop's story evolved – the duo opened their first brick-and-mortar store in a tiny beach town while finishing up school. They've since moved their brick-and-mortar twice– landing in the heart of downtown Asbury Park. Along the way, they've built an incredible community, devoted customers, and hosted fashion shows that sold nearly a thousand tickets!
In this episode, they share how they balance managing their store and their Depop simultaneously, why they pivoted from thrift store sourcing to private buying appointments, and their most memorable finds.
If you've ever wondered what it would be like to dig through garages and attics for decades-old treasure with your best friend and business partner – well, listen up! It's a really fun one – let's dive right in!
DISCUSSED IN THE EPISODE:
- [3:54] Finding the styles they admired from Tumblr at the thrift store.
- [5:56] Hailey and Hallie met in high school gym class where they bonded over magazines, thrifting and fashion.
- [9:30] They launched Shedhead on Depop while still in high school.
- [14:45] Their first pop-ups were in other small businesses – local boutiques and coffee shops – where they learned the ropes of retail.
- [18:14] Opening their first brick-and-mortar store in a tiny beach town, Avon-by-the-Sea.
- [22:02] Moving locations three times to find the right vintage-loving community
- [27:32] The biggest lessons learned from running their business
- [30:45] How they balance their store and their Depop simultaneously
- [36:49] Why they shifted from thrift store sourcing to private buying appointments
- [38:33] Their most memorable buys and finds.
- [41:34] Hosting a punk fashion show that sold almost 1,000 tickets
EPISODE MENTIONS:
- Shedhead Vintage
- @sheadhead.vintage
- Martha Peabody
- Mini-documentary with Martha about Bestsey Johnson
- Pearl Street Consignment
- Devyn Crimson
- Emily Riboflavin
LET'S CONNECT:
- 📸Instagram: @emilymstochl
- 🐦Threads: @emilymstochl
- 🎥TikTok: @emilymstochl
- 📧 Substack: https://prelovedpod.substack.com/
- 🎧Patreon: https://www.patreon.com/prelovedpod
SPECIAL THANKS:
A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!
- Patty Weber
- Kathy Brand
- Lisa of Queenie & Pearl
- KT
- Lydia Welp
- Michael A.
- Megan Morris
- Jennifer
- Alana Rivero
- Jerrica Yasumura