#613 S2 Episode 482 - WORKS FOR ME: Nancy Calabrese’s Best Practices for an Effective Cold Calling Team

WHAT DO YOU MEAN COLD CALLING DOESN’T WORK?

Let’s face it, a lot of people hate cold calling, and it’s these people who keep saying it doesn’t work. Well, Nancy has a counter to that, as she explains how providing the right training, consistent practice, and making it fun are the key to success in cold calling. Tune in to learn Nancy’s best practices with her team that involves deconstructing calls, training sessions, and constructive feedback, only here in the latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

NANCY: APPRECIATE THE COLD CALLERS

“I think what's really important is you have to appreciate anybody in a position that it's making cold calls, they're living in a NO world. How many NOs you're gonna have to get until you get to your YES.”

NANCY: BEING CONSTRUCTIVE TOWARD THE TEAM

“I have taken it to be my responsibility to keep the culture fun and provide ongoing sales training, and that makes all the difference. They love it. We deconstruct the cold call every single week, we've had people come to our training, that are perhaps students of our trainer, just to listen to the team talk about it, and celebrate the successes, you know what they're doing great, and if they're not hitting their numbers, be constructive about different ways and techniques. But bottom line, it's a practice like anything else.”

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