Learn all about integrating affiliate marketing into your PR strategy with today’s guest Jen Berson. Jen Berson is a former civil litigator turned strategic communications advisor and Founder of Jeneration PR and the Profitable PR Pros Community.

Tune in to learn what affiliate marketing is, the role it will play for marketers in 2022, what types of companies should set up an affiliate program, different affiliate marketing platforms, how it relates to the world of PR, and much more.

Here’s what you’ll learn:

How Jen got her start in PR and eventually opened her own agency and PR community
Her journey into working with luxury brands
Her insight into the future of the PR industry and what it will take to land press in 2022 and beyond
Learn what affiliate marketing is
Hear her thoughts on how product-based businesses should use and integrate affiliate marketing into their PR strategy
Popular affiliate marketing software
How to pitch (and who to pitch) when going after affiliate marketing roundups

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Jen's Social Media Links:

Facebook Group: https://www.facebook.com/groups/profitableprpros/
Website: https://www.jenerationacademy.com/
Instagram: https://www.instagram.com/jenerationpr
YouTube: https://www.youtube.com/channel/UCCS4zZXcqrm_xuvN2oU0ysg

Grab your free PR Insider Secrets guide to snag Jen's best "secret sauce" strategies for scoring wow-worthy press features for your clients: https://www.jenerationacademy.com/pr-insider-secrets

103: "Encounter at Farpoint" Star Trek: The Next Generation