58 - Dr. Joe Coughlin, MIT AgeLab Director Explains Why “Old Age is Made Up”

Today I’m joined by the innovative Dr. Joe Coughlin – the founder and director of the Massachusetts Institute of Technology AgeLab. Recognizing that our society hasn’t adapted to meet the needs of our growing older generation, the MIT AgeLab was created as a multidisciplinary research program that works with business, government, and NGOs to improve the quality of life of older people and those who care for them. Just one example includes creating a suit that can be worn by students, product developers, engineers, architects, and others to experience the physical challenges of a person in their mid-70s. In addition to leading the AgeLab, Dr. Coughlin teaches in MIT's Department of Urban Studies & Planning and the Sloan School's Advanced Management Program. He was named by Fast Company Magazine as one the ‘100 Most Creative in Business’ and by the Wall Street Journal as inventing the future of retirement. His recent book, The Longevity Economy: Inside the World's Fastest Growing, Most Misunderstood Market, is one of CEO READ’s Business Bestsellers.

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