0:58 Introduction to The Better Generation

3:52 Origins of The Better Generation (Getting PJ Tucker to say yes)

10:35: Describing the physical retail space

12:30 How have you handled the change in the market over the last couple of years?

18:07 What’s been your favorite sneaker release?

24:22: How Sneakers Are Perceived and Covered

35:00: Is being unique no longer unique?

41:22 Why do you go the extra mile to have such unique sneaker releases?

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Il Biscione d'Europa