Amplified Impact w/ Anthony Vicino Tell This Story, It'll Make Your Business More Money | Ep. 937
Jul 25, 2025
Discover the transformative power of core storytelling in business. Learn how sharing your origin story can connect you with customers and employees alike. Hear a personal tale about navigating emotional distance in family relationships, underscoring how actions speak louder than words. This engaging discussion encourages entrepreneurs to delve into their own narratives, ultimately reinforcing their business values and enhancing success.
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Storytelling Controls Narrative
- Storytelling controls narrative direction and values across generations.
- Entrepreneurs must master storytelling to increase impact in business and customer relations.
Core Stories Define Values
- Businesses need core stories behind their values, not just origin or minor anecdotes.
- Core stories explain why values matter deeply to individuals and the organization.
"We Always Show Up" Story
- Anthony Vicino shares his core value "we always show up" rooted in his father's consistent weekend visits.
- His father's way of showing love by physically showing up became the foundation for this core business value.