Mere Mortals Conversations How To Collect Art & Become A Successful Artist | Why Investing In Art Is A Terrible Idea
Dec 21, 2025
01:05:04
Magnus is back with a master class on how to buy art.
In Episode #506 of 'Meanderings', Juan and I discuss: the big blank wall behind us, how to choose something meaningful for your home, Magnus Resch’s books 'How To Become A Successful Artist' and 'How to Collect Art', why branding and networking matter in the art world, why most buyers should treat art as a sunk cost and purchase only what they truly love, practical buying tips (galleries, fairs, auctions, pricing signals), comparing art collecting with car collecting, digital art and NFTs as a way to prove ownership and enable utility and reflect on building personal connection to pieces and artists.
No support for this week, so the Chux Cloth beanie stays off.
Stan Link: https://stan.store/meremortals
Timeline:
(00:00:00) Intro
(00:01:03) Two books by Magnus Resch
(00:06:08) Defining success and the pyramid of artist types
(00:11:06) Practicalities for artists: branding, pricing and Instagram
(00:13:01) How to Collect Art – structure of the market and roles
(00:18:18) What is a fair price? Treat purchases as sunk costs
(00:23:53) Buy what you love: quotes and guiding principles
(00:26:18) Access, opacity and why networking is crucial
(00:34:46) Car collecting vs art collecting: rarity and value
(00:41:11) Tactics: auctions, fairs, timing and discounts
(00:41:53) Boostragram lounge and value‑for‑value break
(00:43:12) Personal shifts: curating with sentiment and story
(00:52:49) NFTs 101: ownership, authenticity and utility
(00:58:02) Rebalancing a digital collection: fewer, loved pieces
(01:01:30) Wrap‑up lessons and next week’s AI intent teaser
In Episode #506 of 'Meanderings', Juan and I discuss: the big blank wall behind us, how to choose something meaningful for your home, Magnus Resch’s books 'How To Become A Successful Artist' and 'How to Collect Art', why branding and networking matter in the art world, why most buyers should treat art as a sunk cost and purchase only what they truly love, practical buying tips (galleries, fairs, auctions, pricing signals), comparing art collecting with car collecting, digital art and NFTs as a way to prove ownership and enable utility and reflect on building personal connection to pieces and artists.
No support for this week, so the Chux Cloth beanie stays off.
Stan Link: https://stan.store/meremortals
Timeline:
(00:00:00) Intro
(00:01:03) Two books by Magnus Resch
(00:06:08) Defining success and the pyramid of artist types
(00:11:06) Practicalities for artists: branding, pricing and Instagram
(00:13:01) How to Collect Art – structure of the market and roles
(00:18:18) What is a fair price? Treat purchases as sunk costs
(00:23:53) Buy what you love: quotes and guiding principles
(00:26:18) Access, opacity and why networking is crucial
(00:34:46) Car collecting vs art collecting: rarity and value
(00:41:11) Tactics: auctions, fairs, timing and discounts
(00:41:53) Boostragram lounge and value‑for‑value break
(00:43:12) Personal shifts: curating with sentiment and story
(00:52:49) NFTs 101: ownership, authenticity and utility
(00:58:02) Rebalancing a digital collection: fewer, loved pieces
(01:01:30) Wrap‑up lessons and next week’s AI intent teaser
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