The Jason & Scot Show - E-Commerce And Retail News EP074 - Selling on Amazon with Melissa Burdick of The Mars Agency
Mar 14, 2017
01:06:10
EP074 - Selling on Amazon with Melissa Burdick of The Mars Agency
Melissa Burdick is the VP of E-Commerce for The Mars Agency, and a former Amazonian who was involved in Amazon's entry into the CPG space.
We talked with Melissa about all things Amazon, including:
- Her background at Amazon, and the early days of Amazon's relationship with CPGs.
- How CPGs have evolved on the Amazon platform
- The different selling platforms available to CPGs on Amazon (Prime Now, Fresh, Core, Pantry, SNS, Dash)
- CRaP - Can't Realize a Profit stats on Amazon
- Brands on Amazon 1p vs 3p selling
- Hybrid accounts (selling both 1p and 3p)
- Amazon Private Label
- Amazon Advertising Platforms
- AMS - Amazon Marketing Services
- AMG - Amazon Media Group
- AAP - Amazon Advertising Platform
- ARA - Amazon Retail Analytics
- Future of E-Commerce
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Episode 74 of the Jason & Scot show was recorded on Wednesday March 8th, 2017.
http://retailgeek.com/podcast
Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.