The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut! 157: Erkang Zheng, CEO of Jupiter One - need for sales structure | power of community in building a customer base | founder led selling
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Erkang Zheng, CEO of Jupiter One, knows all about building a solid foundation and growing from there. He joins us today to discuss how he built his company, scaled its sales team, and uses content and word-of-mouth marketing to develop its reputation.
Tune in to this episode to learn more about what Jupiter One does, how they use context to make their team more efficient, their biggest innovations in the cybersecurity space, and so much more. We’ll talk about why focusing on specific use cases is helpful and how to stand out in a crowded market. At the end of the episode, I share my takeaways from our conversation and how they can apply to your business.
You’ll Learn:
- How to identify problems your service solves
- What granularity of assets can do for you
- How many issues in cybersecurity come down to the fundamentals
- What roles to hire first when scaling
- How to use content marketing and word of mouth
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