The Best One Yet

🧙 “Predictable” — Predictions takeover news. Chanel’s subway runway. Trump’s Golden Ticket. +Pantone’s Color of 2026

27 snips
Dec 5, 2025
Dive into the rise of prediction markets as news sources, unlocking intriguing dynamics between betting and information. Chanel turned heads with a stunning runway show in the NYC subway, showcasing unique brand relevance. Meanwhile, Trump’s intriguing baby brokerage accounts have sparked a fierce competition on Wall Street, drawing attention to who will manage these young investors. Plus, find out why Pantone's Color of the Year is surprisingly not a color at all!
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INSIGHT

Prediction Markets Become Mainstream News Signals

  • Prediction markets have moved from niche bets to mainstream news signals used by CNN and CNBC.
  • When real money is involved, markets aggregate diverse information and often outperform polls and expert opinion.
INSIGHT

Fast Growth And Big Valuations

  • Prediction platforms like Kalshi and Polymarket scaled fast with huge fundraises and high valuations this year.
  • The betting side is expanding faster than legalized sports betting and the information side attracts media licensing deals.
ADVICE

Make The Background The Star

  • Use creative locations to make product launches go viral and broaden reach beyond the room.
  • Make the background the foreground so clips and social media amplify your message.
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