Unleashing Your Side Hustle Success: Expert Insights and Strategies with Cheryl Lau EP12
Jul 29, 2023
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Cheryl Lau, a side hustle coach, shares her journey from dropping out of law school to building a successful coaching business. Topics include balancing a side hustle with a full-time job, becoming known for thought leadership, and soft launching a side hustle.
Balancing a full-time job and a side hustle requires effective time management and prioritization of tasks that are time-effective.
When building a successful side hustle, it is crucial to focus on one's strengths and prioritize thought leadership in attracting clients.
Soft launching, which involves delivering compelling content over a longer timeframe and addressing potential client objections, can lead to a more successful business launch compared to high-pressure traditional launches.
Deep dives
Balancing a Side Hustle with Full-Time Job
Sheryl Lau, a side hustle coach, shares her insights on balancing a side hustle with a full-time job. She provides practical tips and strategies for managing time and explains the importance of focusing on tasks that are time-effective. Sheryl emphasizes the need to prioritize one's strengths when building a successful side hustle and discusses the value of thought leadership in attracting clients.
Making Life-Changing Decisions
Sheryl Lau discusses her personal journey of dropping out of law school and the challenges she faced in making life-changing decisions. She highlights the importance of self-reflection and understanding one's strengths and aspirations. Sheryl offers advice on how to overcome the fear of leaving a stable career or educational path and emphasizes the significance of taking responsibility for one's decisions.
Building a Personal Brand and Thought Leadership
Sheryl Lau emphasizes the importance of thought leadership and building a personal brand. She explains that thought leaders are individuals who lead with their thoughts and consistently share their ideas irrespective of external validation. Sheryl encourages individuals to focus on their own unique stories, opinions, and skills when creating content for their personal brand. She also offers guidance on showcasing one's thought leadership and differentiating oneself from others in the industry.
Strategies for Soft Launching
Sheryl Lau introduces the concept of soft launching and explains its benefits compared to traditional high-pressure launches. She advises giving oneself a longer timeframe to sell products or services and emphasizes the importance of delivering compelling soft launching content. Sheryl suggests addressing potential client questions, objections, and hesitations in content and showcasing why one's offer is the best fit for their target audience. She also highlights the significance of differentiation and how long-form content platforms can contribute to building a successful business.
Navigating Resistance and Building Relationships
Sheryl Lau shares her own experience of facing parental resistance when she quit law school and pursued her side hustle. She advises individuals facing similar challenges to first accept and understand the different views and expectations of their parents. Sheryl recommends making efforts to reconcile and improve personal relationships outside of career choices. She emphasizes the importance of demonstrating responsibility, commitment, and positive results over time to gain trust and understanding from loved ones.
In this episode of the podcast, I chat with Cheryl Lau, a side hustle coach who helps individuals build successful side hustles while balancing their personal and professional responsibilities. Cheryl shares her personal journey from dropping out of law school to building a successful 6 figure coaching business. She also offers insights on balancing a side hustle with a full-time job, becoming known for your unique thought leadership, and soft launching your side hustle. With practical tips and strategies for managing time, building a brand, and navigating challenges, Cheryl's advice is vital for anyone looking to build a successful side hustle on their own terms.
What we talk about:
Effective Strategies for Building a Successful Side Hustle
Balancing a Side Hustle with a Full-Time Job
The Power of Thought Leadership: Becoming Known in Your Niche
Navigating Challenges and Overcoming Friction from Family Expectations
Connect with Cheryl: Instagram: https://www.instagram.com/cheryltheory/?hl=en Website: https://cheryltheory.com/ Podcast: https://open.spotify.com/show/5wQUAEUHdtyDROGdVUTS4w?si=b7f75dcea19f4236
Connect with Joshua: Website: https://www.thespongeacademy.com/ Instagram: https://instagram.com/joshuawtw LinkedIn: https://www.linkedin.com/in/joshua-wong-34a974141
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