The You-est You® Podcast Getting Paid to Be You with Laura Belgray, Founder of Talking Shrimp
Laura Belgray, the founder of Talking Shrimp and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she's seen firsthand that putting "you" into your copy and all through your business is pure magic for getting people to love you up, share your ideas, and happily click your Buy button. In addition to online types, Laura's list of clients and credits includes NBC, Bravo, HBO, TBS, Fandango, and many more. So if you watch TV -- and don't skip the commercials -- you've probably seen her words on air. You can learn more about Laura and her incredible courses and freebies at talkingshrimp.com.
Have you ever been so excited to open your inbox because it contained an email you actually wanted to read? Or see an Instagram post with a caption that made you pee in your pants?
That, my friend, is the pure magic of great copywriting. And the magic of Laura Belgray.
I've got some darn good wisdom coming your way from my guest today, Laura Belgray, the founder of Talking Shimp and co-creator of the Copy Cure, who will help you stop writing sucky copy (as Laura says). This conversation was so much fun that it even passed my 'hurting cheeks' test. That's when I notice my cheeks hurting after smiling and laughing during an interview. This convo was a total 10 on the 1-10 hurting cheek scale. I hope your cheeks hurt a little bit, too, after listening to this conversation.
Email Marketing Gone Right
I don't want to give it all away, but you're going to love Laura's humor and wit. A good place to start with using great copy in your email marketing and newsletters is to stop being formal and start being personable and most importantly, be yourself. A great way to do this is to pretend you're writing to your bestie. Draft an email speaking to your BFF and then read it out loud. Remember, you're talking to a person, so keep it genuine, focused on that one person and write like you'd talk. The goal is to have your emails feel more intimate, relaxed, natural, and conversational. Another little pro tip, use the person's first name (sparingly) throughout the newsletter.
Laura also shares:
- What an EFAB is and why you need to use it
- The best way to write subject headings (and preview text) in a newsletter
- The one phrase to NEVER use in an email
- How to get paid being you
- The new rule on using contractions and apostrophes
Final Thoughts
Laura shares so much goodness about copywriting, email marketing, and laughs that just don't stop. Make sure you tune in to hear about her stint on Sesame Street and why she now eats Raisin Bran. To learn more about Laura and get her free '5 Secrets to Writing Non-Sucky Copy' giveaway, go to talkingshrimp.com. You're welcome.
Looking To Help Others Know Who They Are and Design Their Best Life?
If you are feeling a strong urge to help other big-hearted empaths get unstuck and design their best life, you've got to check out my Life Designer Coach Academy. It is a world-class four-month virtual live coach certification program that will give you proven tools, techniques, practices, and methodology to be a powerful coach. This coaching program is for aspiring and current coaches looking to fill in the missing pieces and gain confidence and mastery both in the coaching core competencies and the integrative health modalities from a mind-body science, positive psychology, and healing arts perspective. To learn more, go to juliereisler.com/certification.
Connect with Laura Belgray
- Website: talkingshrimp.com
- Facebook: @talkingshrimp
- Instagram: @talkingshrimpnyc
Interested in Becoming a Certified Life Coach?
If you are looking to add more purpose to your life and help others to get unstuck and see their greatness, you would love being a life coach. I invite you to check out my life coach mastery program. The Life Designer® Coach Academy certification program is for both aspiring and current coaches who are eager to learn the core competencies of coaching as well as the mind-body science, positive psychology and healing arts that will give you the proven tools to make real change. This is a premier four-month virtual live coach program that has certified students from around the world. As an expert life coach, Julie has a master's degree in Health & Wellness coaching, is a board-certified coach and on the faculty at Georgetown University in their coach program, and has over a decade of experience coaching hundreds of leaders, executives, corporate moms, and creatives to design and live their best life. To learn more, go to juliereisler.com/certification.
Sacred Connection
As always, this community is a sacred, safe place built on love and acceptance. It was created to help you evolve and expand into your highest self. Please share your wisdom, comments, and thoughts. I love hearing from you and learning how you are being your truest, you-est you. Please join us in our Facebook group The You-est You® Community for Soul Seekers
Join host Julie Reisler, author and multi-time TEDx speaker, each week to learn how you can tap into your best self and become your You-est You® to achieve inner peace, happiness, and success at a deeper level! Tune in to hear powerful, inspirational stories and expert insights from entrepreneurs, industry thought leaders, and extraordinary human beings that will help to transform your life. Julie also shares a-ha moments that have shaped her life and career and discusses key concepts from her book Get a PhD in YOU
Here's to your being your you-est you!
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