It’s Time For A Reckoning

In the influencer industry, women make more money than men, but, as in the real world, there's still a steep racial pay gap. There’s an Instagram account that documents this. @InfluencerPayGap brings transparency to the money influencers make from brands and also to document the pay gap between white influencers and influencers of color. Racial inequality is embedded into the influencer space and it weighs heavily on influencers of color. In this episode we talk to the women who are trying to fight against it while the industry is still young and malleable. Unfortunately, this is just one of many real world problems that finds itself being replicated in the influencer space. Politics, conspiracy theories...they creep into our online lives and make our feeds a dark, dark, place. Like QAnon dark. Is there a way out of this? Does the influencer industry really have to fall into the toxic patterns that dominate nearly every other industry on Earth? This week, Jo sets out to find an answer to that.

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