45: Open Source and Attribution with Ophir Prusak of Codesmith

Highlights from today's conversation include:

• Ophir's decision to switch from software engineering to marketing and riding the startup train (2:39)
• Open sourcing in the world of software (5:55)
• How open source has changed Ophir's life as a marketeer working at startups (10:28)
• Chartio's sunsetting drove Ophir to search for a data tooling replacement (27:27)
• Discussing trends in adoption of tools for small scale and large scale companies (35:01)
• Data challenges related to attribution--how wrong do you want to be?  (44:07)

The Data Stack Show is a weekly podcast powered by RudderStack. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.