If you need any more evidence of the explosive growth of women’s basketball, look no further than Monday night, when Iowa’s elite eight victory over LSU drew 12.3 million viewers.
It’s not just the most ever for a women’s college game, it also eclipsed average viewers for last year’s World Series and NBA Finals.
So as the Final Four gets ready to tip off in Cleveland Friday night, our expert Alexa Philippou reads between the now-officially measured lines to tell us everything we need to know.
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