Using behavioural economics to improve fuel efficiency for pilots

Fascinating interview by Melanie Boylan with Rob Metcalf and Natalie LeRoy about their insights into how behavioural economics is usefully impacting on fuel consumption in the aviation industry. If you are planning to save an airline, could you do it through big sweeping changes like new aircraft designs and futuristic fuels, or could you do it through small messages of encouragement and feedback about fuel use? https://www.signol.io/ More about Natalie LeRoy Natalie is a creative director with experience bringing concepts, products and research to life in a variety of mediums and roles. She is leading Signol's creative team, marketing and product. In her community, Natalie runs an experimental architecture group and guides participants through openIDEO design challenges as a mentor. More about Rob Metcalf Rob is an Associate Professor of Economics at the University of Southern California. His research tests economic theory using field experiments and identifies practical solutions to business and government challenges. He was a collaborator on MINDSPACE, the first influential report about the applications of behavioral economics. Rob’s recent research has been featured in the Harvard Business Review, The Wall Street Journal, and the Financial Times, and was cited in the award of the Nobel Prize in Economics to Richard Thaler. Co Founder of Signol More about Melanie twitter.com/STOMPSMTraining Over the years I have worked with SME, FMCG and State Bodies I'm delighted to say I now support and train all sizes of business and my business has grown with my clients. I provide Adult Education and support for people in Business. With my many years of experience in promoting services and charities in Ireland and the UK; I have been very fortunate to establish a strong network of contacts and over the years have learnt how best to promote a business online and improve their social media scoring. Creating a professional image and maintaining it is the crux of a great marketing plan and is instrumental in today’s climate in making your business stand out, I can tailor my services to your requirements. Over the last few years I have started working in other areas I have a genuine passion in. I have been avid writer for a number years and started working as a Freelance Writer with Irish Tech News since 2016 and StartUp Mindset since October 2019.