It's something rarely talked about, but your brand name and logo does have an impact on the future of your business.
Fun fact, Steve Jobs paid the renown designer Paul Rand, $100k to create the logo for NeXT, Inc.
Now, I'm not saying you need to drop a large % of your startup capital on your logo, especially in the freelance-art world we live in today.
However, it is important that you get the basics right because a bad name and/or logo, can be a ball and chain for a new farm-to-fork startup...
In this episode, Blaine and I share past stories of old logos we've since moved on from, and how to make that transition if your business could use a rebrand.