E197 Bryan Driscoll - Mastering Digital Marketing in Real Estate: How to Generate Leads and Create a Personal Brand

Bryan Driscoll is a real estate investor, a digital marketing and SEO expert, and Co-Founder of Motivated Leads, a digital marketing agency that helps investors expand their real estate portfolios quickly by generating quality motivated seller leads. Bryan has over a decade of experience doing SEO for both large and small companies, but after investing some of his agency profits into rental properties, he and his business partner realized that true wealth comes from real estate investing.

In this episode, Tyler and Bryan’s discussion focused on how real estate investors can generate motivated leads, develop a social brand and create a personal brand through digital marketing. Highlights include:

• Understanding your real estate audience and getting clear on your goals
• The difference between lead generation and motivated lead generation
• Carrot websites (View Bryan’s carrot website here: https://www.412houses.com)
• Google costs for pay per click and the importance of optimizing your campaign
• The elements of a world-class personal brand
• The evolution of social media algorithms
• The balancing act of learning new things while still taking action 

Tune in for some great marketing wisdom! The more leads you get, the more deals you close.

Connect with Bryan:

Website: https://motivated-leads.com/
LinkedIn: https://www.linkedin.com/in/bryan-driscoll-seo-real-estate-expert/

Facebook: https://www.facebook.com/erbewealth

The following books were mentioned in the show:

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Think and Grow Rich by Napoleon Hill
The Richest Man in Babylon by George Clason

Looking to further elevate your performance? Download our free guide, Raising the Bar - 5 Steps to Elevate Your Habits, by joining Elevate’s Insider Network! You will also be informed of real estate investing news, tips from Tyler, books Tyler’s reading and more. Join today: https://elevatepod.com/insider

This episode of Elevate is brought to you by CF Capital LLC, a national real estate investment firm that focuses on acquiring and operating multifamily assets that provide stable cash flow, capital appreciation, and a margin of safety. CF Capital leverages its expertise in acquisitions and management to provide investors with superior risk-adjusted returns while placing a premium on preserving capital. Learn more at cfcapllc.com

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