The Summer 2024 Paris Olympics just ended, and it was truly a return to form for the games. France, and the world, embraced the athletes from across the globe, and with no COVID restrictions in place, we got a chance to see the competitors play a brand new role. Influencer.

We were able to get up close and personal thanks to the access you get on platforms like TikTok, Instagram, and Twitter, or X, which made for a fun, and at times hilarious two weeks of competition.

So today, our Emily Kaplan puts down her hockey stick and dives into social media to explain how the Olympics is entering its influencer stage.

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The Olympics Enters its Influencer Era