How To Optimize Your Ecommerce Store With A/B Testing — Yi Hung Lin | What A/B Tests To Run In Shopify, Why A/B Testing Is A Proven Growth Method, What Test Length Works Best, Why Most Tests Won’t Beat The Control, Why Code Cleanup Matters (#395)

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In this episode, Yi Hung Lin (Jeffrey), founder of AB Convert, breaks down how A/B testing helps you grow a Shopify store the smart way. 

Jeffrey explains how smart testing can significantly boost your profits. 

Learn how to make data-driven decisions about pricing, shipping thresholds, and other key factors that can increase conversion rates by 10-15% without spending more on advertising. 

Topics discussed in this episode: 

• What makes A/B testing a scientific growth tool. 
• How simple tests like banner copy swaps yield conversion data. 
• Why starting with a clear hypothesis and the Store Growth formula matters. 
• What native Shopify experiments AB Convert enables. 
• Why only about 7% of tests are expected to win. 
• What test duration to aim for—10K sessions or 200 orders. 
• Why pre-test prep like theme cleanup and code audits is important. 
• How real case studies—like 5% price hikes or AOV boosts—prove ROI. 

Links & Resources 

Website: https://www.abconvert.io/
Shopify App Store: https://apps.shopify.com/a-b-convert-price-a-b-test
LinkedIn: https://www.linkedin.com/in/yi-hung-lin-040889138/
X/Twitter: https://x.com/billionxdev 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/5ajsjnpn 

SUPPORT OUR SPONSOR 
This episode is sponsored by Ahrefs — the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you’re doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. 👉 Explore what Ahrefs can do at https://ahrefs.com/web-analytics 

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