#39: Mitch Woods (St Kilda FC) - How To Sell Sponsorship at your Grassroots Club

Want to know how you can sell sponsorship at your grassroots club?

Look no further than this week’s guest, Mitch Woods – Commercial Growth Manager at the St Kilda Football Club!

With a wealth of knowledge from working with sponsors for Richmond Cricket Club, Netball Australia, TLA and Noosa Australian Football Club, Mitch gives you his tried and tested tips to find sponsors for your club, realise your assets to create the ultimate sponsorship package and start raising revenue today. 

As General Manager of Noosa Australia Football Club, Mitch reveals how he went about establishing his network and gaining sponsors in a brand new town and shares his most creative sponsorship package involving a super box, seafood platter and Dane Swan…

Plus, we discover how the skills and values of grassroots sport can be translated to the elite level, how you can leverage your grassroots experience into a job in the AFL and the creative commercial and digital strategies Mitch is using at the resurgent St Kilda Football Club in 2020.

In this episode you will learn:

-      The commercial strategies Mitch is using at St Kilda FC in 2020 [16:00]

-      Mitch’s tips to networking on Zoom [8:30]

-      Mitch’s local-level role that started as a ‘line in the sand decision’ and turned into ‘greatest experience I’ve ever done’ [13:35]

-      What you can be doing today to establish a network and start raising money for your local grassroots club [37:00]

-      How Mitch leveraged his grassroots experience into the role of Sponsorship Account Manager at Netball Australia [41:00]

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