Data Product Management in Action: The Practitioner's Podcast

S1 E02 DPMiA: The Role of User and Stakeholder Collaboration

Jun 20, 2024
In this podcast, Deepti Surabattula, a Principal Data Product Manager at Pfizer, discusses the significance of user and stakeholder collaboration in data product management. Key topics include revitalizing reports with Power BI, incorporating human factors, challenges in showcasing data products to stakeholders, and finding enjoyment in creating valuable products.
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ADVICE

Human-Centered Data Product Development

  • Understand users' needs by observing their workflow and pain points.
  • Involve stakeholders as collaborators in the product development process.
ANECDOTE

Building Trust with Stakeholders

  • Deepti Surabattula's team inherited old reports, requiring stakeholder engagement and trust-building.
  • Regularly showcasing progress and acknowledging stakeholder frustration built trust and advocacy.
ADVICE

Explaining Data Nuances

  • Show stakeholders how data nuances impact reporting by showing, not just telling.
  • Use relatable analogies to explain complex concepts and bridge knowledge gaps.
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