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Joining Carter's Campaign
- Gerald Rafshoon initially refused to work on Jimmy Carter's campaign.
- He changed his mind after hearing a terrible campaign jingle.
Carter's Campaign Strategy
- Rafshoon's first meeting with Carter involved removing the jingle and focusing the campaign on television.
- This strategy highlighted Carter's background and encouraged dialogue with voters.
Carter's Post-Presidency
- Jimmy Carter's post-presidency was one of the most impactful in American history.
- His commitment to human rights and global issues solidified his status as a respected statesman.