Meet The Dietitian Who Sells A $36,000 Health Coaching Program With Gina Worful, RD

Imagine hearing that a dietitian, potentially trained in the same traditional, restrictive system as you, sold a $36,000 coaching program. Would your brain break the way mine did?

In this episode, I'm bringing you a conversation that will completely expand how you think about pricing, transformation, and the level of work you're actually allowed to offer as a health professional.

I sat down with Registered Dietitian Gina Worful, who has successfully sold a $36,000 coaching program, not because she had a massive audience or flashy marketing, but because she fully owned the depth of her work and crafted an offer that reflected real transformation.

Gina takes us behind the scenes of her entire journey, from giving refunds on $100 sessions and questioning her place in the profession, to developing a proprietary methodology rooted in nervous system work, emotional patterns, embodiment, and long-term personal evolution.

If you've ever felt boxed in by the traditional private-practice model or wondered what it really takes to structure a premium, high-integrity offer that actually sells, this episode will stretch your imagination in the best way.

Episode Timeline Highlights

[4:17] – Gina's early days in dietetics, charging $100 per session, and the client who asked for a refund that shook her confidence.

[7:30] – The identity crisis that pushed her out of private practice and into deeper self-study and embodiment work

[10:33] – How coaching two former clients for free helped her uncover the deeper transformation her people actually needed.

[14:50] – The messy, imperfect beginnings of her first group program—and why "done is better than perfect" was the key to momentum.

[18:25] – The truth about transformation timelines and why she built a year-long program even when people "say" they only want 8 weeks.

[22:02] – How she found (and enrolled) her first high-ticket clients without a large audience.

[29:26] – The belief work that helped her charge more without guilt—and why value is not a real, objective thing.

[36:09] – What happens when you stop promising outcomes and start promising what you can truly deliver with integrity.

[47:03] – Applying the same mindset work we teach our clients to ourselves as entrepreneurs.

[51:16] – Why your deepest personal pain often holds the key to your most transformative (and most valuable) offer.

Top 5 Direct Quotes from the Episode

1. "Value doesn't exist. It's not a real thing. It's something we make up."

2. "If I created programs based on what people say they want, they would keep getting the same results they've always gotten."

3. "I felt confident because I stopped promising outcomes and started promising what I knew I could actually deliver."

4. "Entrepreneurship is a transformational journey. You have to have a deep desire that's bigger than your fear."

5. "My most valuable work came from the pain I was determined to understand in myself."

Links & Resources

• Follow Gina on Instagram: @gina.worful

• Get Gina's free training for professionals

• Apply the Nourished Business Accelerator (NBA)

Enjoyed this episode?

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Thanks for listening, and I'll see you next week on The Nourished CEO Podcast!