Redefining Conversion in the Multi-Touch Era | Talia Wolf & Ricardo Tayar

In this episode of The Search Session, host Gianluca Fiorelli explores the shifting landscape of Conversion Rate Optimization (CRO) with two leading voices in the industry: Talia Wolf, CEO of GetUplift, and Ricardo Tayar, CEO of Flat101.

Talia brings her renowned customer-centric, emotionally driven approach to optimization, while Ricardo shares his perspective on blending data and creativity to achieve impactful results. Together, they discuss how AI is changing how CRO professionals work, what it takes to drive meaningful experimentation, and why an obsession with tools might be doing more harm than good.

This is the 8th episode of the series:
Watch on YouTube

Here’s what you’ll learn in this episode:

• (00:12) Meet Our Guests: Talia Wolf & Ricardo Tayar
• (02:19) AI in Our Daily Work: Personal Reflections
• (11:38) Are Clients Really Asking About AI for CRO?
• (15:33) Clients’ Illusion of the Perfect Tool
• (18:56) Breaking the Silo Mentality
• (27:38) Creative Risks That Paid Off
• (29:51) Quick-Fire Round: Sounds, Foods, and Favorite Books

Where to find Talia Wolf
LinkedIn | X | Website

Where to find Ricardo Tayar
LinkedIn | X | Website

Where to find Gianluca Fiorelli
LinkedIn | X | Bluesky | Website

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