WorkParty S8. E. 10 How to Open Your Digital Doors So Your Business Can Be Here Today, Tomorrow and Beyond
Presented by Mastercard
When COVID-19 hit in March this year, small business owners braced themselves for what we all hoped would be a few weeks of disruption and financial pain. But now, months into the pandemic, many small businesses are still operating at limited capacity or have shut down completely. In fact, nearly 79% of small businesses have experienced moderate-to-large negative effects as a result of the pandemic with many of them pivoting strategy and doing what they can to survive. We know local businesses are so much more than what they sell which is why we joined forces with Mastercard. Through their small business initiatives and new campaign, Mastercard is shining a light on the impact small businesses have on our economy and lives. With their Path to Priceless mentorship and Digital Doors program, they’re also helping local businesses succeed in their communities and online. In this episode of WorkParty, we sit down with Cheryl Guerin, the Executive Vice President, North America Marketing & Communications at Mastercard, to get all the details behind this initiative and why they’re so committed to ensuring our small businesses are here today, tomorrow, and beyond. Because together, we can #StartSomethingPriceless. Join the party on social @workparty and stay in-the-know at workparty.com.
Guest Cheryl Guerin @mastercard Produced by Dear Media