Importance of Collaboration in Team Building

Collaboration between different research teams, such as marketing research, CX research, and UX research, is crucial to enhance the customer experience in retail companies. While teams may be busy with their own projects, it is important to highlight the shared customer and the potential benefits of collaboration. By sharing stories and evidence of the overlap between digital and physical touchpoints, teams can recognize the blurriness and mutual impact of their work. Communicating specific time requirements and desired outcomes can facilitate collaboration and align priorities among teams.