And The Writer Is...with Ross Golan Key Moment: Russ | What Every Artist Needs to Know (10-Minute Blueprint)
Jun 30, 2025
Russ, the independent rapper and producer, shares his insights on building a successful music career in this enlightening discussion. He emphasizes the power of 'delusional self-belief' and explains why artists must take control of their music business. Discover his strategic approach to releasing songs, including his 'song-a-week' strategy. Russ also tackles the balance between confidence and self-doubt, revealing that consistent effort often trumps fleeting inspiration. Tune in for invaluable tips that could reshape any artist's journey!
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Songs Fail Because They're "Not The One"
- Most songs don't blow up because the song isn't the right one, not due to lack of promotion.
- Relying solely on inspiration limits output; showing up consistently can spark creativity.
Stockpile and Strategically Release
- Stockpile at least 24 great songs before aggressively promoting.
- Release two songs a month with massive social media posts for each to build momentum.
Power of Delusional Self-Belief
- Russ embraces a duality of confident self-belief and doubt.
- Delusional self-belief powers him to tackle lofty goals despite insecurities.