173: Augmented Reality Technology in Hardware Startups

Apr 27, 2023

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Jonathan Bohun is the founder of Action Ship VR and Weedar, companies which are integrating the digital and physical world via augmented reality. Today Jonathan is going to share some valuable knowledge for inventors, startups, and small manufacturers on what augmented reality is, what opportunities are coming in the near future for augmented reality hardware, and different ways hardware startups can think of augmented reality integration with their physical products.

Today you will hear us talk about:

Virtual reality is when you are fully immersed in a digital world
Augmented reality is when you are partially immersed in the digital world, and partially in the real world.
Wearable devices like augmented reality devices are going to be the first version of AR.
We see mass adoption of 5G and satellite internet, so now there are reliable connections to the web that are fast enough to integrate your startup hardware products in a connected way.
Processing power is very heavy for AR devices, and now computing is getting strong enough either on the device or on the cloud to be able to handle complex AR calculations.
Power capacity of the device, aka battery power, is now getting strong enough to handle the complex computing power
Right now the average AR device is 2 hours of experience
Biggest companies in the world are working hard on this AR technology
AR is starting to move beyond just glasses.
AR to enhance user experience with products
People want to use products together with other people, AR may be able to start bringing that together in the future.
You can make packaging come to life, interact with the product, learn more information about the product on display
Customization to different users in selling products on physical display.
Companies today can start with learning about AR technology integration to their packaging
Encourage everyone to look into the augmented reality and virtual reality space to see what it can do for your hardware

EPISODE LINKS:

Jonathan Bohun Links:

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https://www.ProductStartup.com/

Mako Design Links:

https://www.makodesign.com/

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Partner: PTC’s best-in-class software solutions Onshape: The only cloud-native product development platform that delivers full-featured computer-aided design (CAD), integrated product data management (PDM) and enterprise analytics in a single system, and Creo: 3D CAD solution that provides designers with the most innovative tools to build better products faster, such as generative design, additive manufacturing, real-time simulation, IIoT, and augmented reality.

Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.