Slow Burn Decoder Ring | Cozy Autumn Mysteries
Nov 5, 2025
Don Martin, a writer and podcaster, dives into the cozy mysteries of autumn. Discover how the pumpkin spice latte became an iconic fall staple and the social media uproar about its changing taste. He also explores the science behind vibrant autumn leaves, including why red foliage puzzles researchers. Plus, hear about the seasonal allure of Malamars—its historical roots and production quirks—revealing how scarcity fuels its cultural significance. Snuggle in tight for a delightful peek into autumn's quirks!
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Pumpkin Spice Became A Cultural Marker
- Don Martin traces the PSL's cultural rise to Starbucks' 2003 launch and its evolution into a pervasive autumn signifier.
- The 2014 Food Babe controversy forced Starbucks to add real pumpkin, changing taste and fueling distrust in expertise.
Food Babe's Viral Claim Changed The PSL
- Vonnie Hari (Food Babe) published a viral meme in 2014 highlighting missing pumpkin and additives in the PSL.
- Starbucks reformulated the drink in 2015 to include pumpkin after public backlash and media attention.
PSL Controversy Mirrors Misinformation Trends
- Don Martin frames the PSL controversy as emblematic of broader misinformation dynamics.
- He argues manufactured fear around small problems undermines trust in expertise and breeds misinformation.
