From The Blockchain

Bringing Effective Corporate Leadership and Team Development Into Web3 with Jayne Peressini of Dapper Labs & NBA Top Shot

Oct 7, 2022

47:10

In today's episode, we're joined by an unstoppable woman in the Web3 space, Jayne Peressini. With a career spanning the beginning of mobile gaming to currently leading some of the biggest projects in Web3. Jayne has successfully executed career-defining problem-solving at Reddit (launching new revenue streams when there was no revenue), to DraftKings (becoming the #1 sportsbook in the US), and now as General Manager of the largest Web3 project to date (NBA and WNBA Top Shot).

In the episode, Jayne shares how she has been advising and pioneering for many projects such as Crypto Kitties, Top Shots, and WNBA. She also sheds light on the authentic engagement and genuineness of working together towards common goals that come with Web3.

Jayne has impressive time-blocking and escapism strategies that she lays out on coping and moving through her mental health journey as well.

During the episode, she also sheds light on transparency about decision-making in regards to community, running a business in the web3 space, as well as considering IRL and NFT sport fans.

Jayne advises on the importance of marketing as an investment and leveraging data as a marketing and advertising tool. Making sure that you're focused on the right types of users and as a fast sustainable growth model. We wrap up with Jayne's thoughts about moving away from tech talk and focusing on true online communities and experience use cases when onboarding new people to Web3. As well as decentralized storytelling, empowering the community to tell the project's story.

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