The talented Mr. Noots, or as the powers that be know him, Mark Effinger, is the brilliant mind behind Nootopia formulas, a batch of life changing brain optimization products you’ve heard me talk about frequently on this show ever since I was gifted a sample set by our mutual friend and collaborator, Matt Gallant.

Of course, I got to experimenting with them right away, probably too much as you'll learn in this episode. They've become an integral part of my daily routine – just such a game changer – and I've seen a few products in my days of experimentation.

Mr. Noots brings the energy in this one, and the mind blowing science, in this fun and free-wheeling episode – starting with a tragedy that’s inspired triumph, into a sidebar where we celebrate the heritage of rock n’ roll, and sticking the landing with a mushroom trip tennis tournament. Buckle up for a wild ride.

And if, by the end of this episode, you’re curious to check out the amazing Nootopia formulas that we cover, visit nootopia.com/lukegenius and use code 'LUKE10' for 10% off your purchase.

00:07:27 — Becoming Mr. Noots

Childhood experience with meditation, engineering, and spiritualism
His wife’s tragic passing as a result of opioid addiction
First experiments with nootropics in the 90s
Newsworthy.ai
Neurotransmitters and the different brain states

00:44:38 — Treating Neurochemical Imbalances

The hyper focused side of ADHD
GABAlicious by BiOptimizers (coming soon)
Modafinil’s use and history
The process of launching a pharmaceutical
The truth about SSRIs
NCBI and examine.com as resources
The first ever Buddhist-friendly mouse lab
Frequency extraction methods in mushrooms

01:18:50 — Nootopia Product Deep Dive

01:55:21 — Nootropics & Microdosing

Luke’s microdosing approach
Mark’s role in Oregon’s psilocybin legislation
Mr. Noots trips his way into a tennis championship
Questions 67 And 68 by Chicago (1969)
Round Here by Counting Crows (1993)
Music as the language of the heart
Luke’s desert island playlist
Meet Molly's healthy (and legal) sister, Katy (edm.com)
Collagenius by Nootopia

More about this episode.

Watch on YouTube.

THIS SHOW IS BROUGHT TO YOU BY:

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Resources

Instagram: @nootopiabrain
Facebook: Mark Effinger
Hang out with Alyson and me at the Modern Nirvana Conference 2022, September 23rd in Austin, Texas – Use the code LUKEALYSON for 15% off tickets!
Are you ready to block harmful blue light, and look great at the same time? Check out Gilded By Luke Storey. Where fashion meets function: gildedbylukestorey.com
Join me on Telegram for the uncensored content big tech won’t allow me to post. It’s free speech and free content: www.lukestorey.com/telegram

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