Creative Confidence Podcast
Insights in Action: Arianna McClain
Nov 21, 2023
Arianna McClain, Head of Research & Insights at Cruise, shares insights on what makes a good insight and how to make customer research impactful. The importance of both qualitative and quantitative research methods is discussed, along with tips for developing actionable insights. The speakers also emphasize the power of storytelling and the importance of prioritizing people in a work context.
31:48
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Insights help drive innovation and bring about impactful change by making unexpected connections.
- Quantifying the severity of pain points and ROI is crucial for decision-making and driving meaningful change.
Deep dives
The Power of Insights
Insights provide the power to see into a situation by going deeper and making unexpected connections. They help drive innovation and bring about impactful change. Building a research and insights function requires identifying major stakeholders, understanding previous work, and aligning with key questions and goals. Quantifying the severity of pain points and ROI is crucial for decision-making. By using a mixed-methods approach and clear communication, insights can be made actionable and drive business outcomes.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
