Tourpreneur Tour Business Podcast Improving Guest Experience Through the Art of "Conscious Photography"
Aug 4, 2025
Mikaela Toczek, founder of More to Explore in Slovenia, blends her skills as a documentary photographer with her passion for guiding. She discusses how 'conscious photography' enhances guest experiences by encouraging mindfulness while capturing memories. Mikaela shares insights on balancing social media with authentic moments, the art of vertical photography, and the importance of visual storytelling. She emphasizes being fully present in nature and building connections with local cultures as essential to enriching travel experiences.
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Conscious Photography Creates Storytelling
- Conscious photography means being intentional with each photo you take, rather than snapping mindlessly.
- It helps guests tell a meaningful story of their trip and be more present in the moment.
Encourage Reflective Group Photography
- Invite guests to reflect on what kind of photos tell their story rather than taking the same shots.
- Let guests switch off from taking photos by sharing your own images after the trip.
Share Simple Photo Tips Casually
- Integrate basic photography tips like composition and perspective organically during tours without formal lessons.
- Encourage variety in photos: close-ups, landscapes, people, and changing viewpoints for storytelling.