Influence Unlocked The good, the bad & the messy with Sam Squiers
Journalist Sam Squiers has always been passionate about women’s sport – however, the media outlets she has worked for have not always shared her enthusiasm. So in 2014, Sam decided to build her own. Sportette launched as a news platform to highlight the incredible stories of women in sport, but as it grew and those same media outlets started mining it for ideas, Sportette morphed into a think tank and consultancy for sporting organisations wanting to improve their approach to gender equality.
After over a decade working with some of Australia’s leading media including Channel Nine, Fairfax, Channel 7, Sky News and Southern Cross Austereo, Sam’s expertise in women’s sport is now highly sought after by organisations such as the NRL, Golf Australia and the Queensland Rugby League. She also hosts the podcast On Her Game, is the author of a picture book, Princesses Wear Sneakers, and the proud mum of two little girls who love pink as much as they love being active.
Please enjoy the latest episode as I chat with Sam about equality in sport (and the media), sharing difficult stories about motherhood and her weirdest fear.
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