PRODUCTEA with Leah, Growth & Senior Leadership 97: Adam Fishman - Killing Projects for a Living: Mozilla’s Stage-Gating Secrets
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Mar 9, 2025 Adam Fishman, the interim SVP of New Products at Mozilla, dives into the art of project management and product innovation. He reveals Mozilla's stage-gating process for evaluating ideas and resource allocation. Fishman highlights the balancing act between ambition and practicality, and explains why distribution is paramount in today's market. He also shares insights on navigating the double-edged sword of AI in B2B SaaS, cautioning against an inundation of subpar tools while advocating for authenticity and strategic thinking.
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Killing Projects at Mozilla
- Adam Fishman had to kill many projects at Mozilla.
- Many projects lacked clear goals, target audiences, and monetization strategies.
Stage-Gating for Efficient Product Development
- Use stage-gating to decide funding allocation for product lifecycle stages.
- Define hypotheses at each step to prevent resource waste and enable faster iteration/pivoting.
Distribution Trumps Product
- Distribution is now a bigger challenge than product development, thanks to AI.
- A clear distribution strategy is crucial from the start, even if just theoretical, as it can become a major roadblock.