61: All Good Marketing Is Pictures And Words

Advertising work doesn’t have to be sexy, shrouded in technical lingo, or confined to just one package. Actually, it’s mostly just words and pictures.

 

I recently interviewed Richard Kaiser, CEO and Founder of Wilderness Agency, which is based in my home state of Ohio in Dayton, about why he is proudest of his “ugly baby” clients.

 

What we talked about:

 

- He got his start working in manufacturing… at age 8

 

- Advertising consists almost exclusively of words and pictures

 

- Flexibility is a key principle behind the success of Wilderness Agency

 

- Talent poaching is a problem in advertising as well as manufacturing

 

- Richard’s ugly baby clients are his faves

 

Check out this resource we mentioned during the podcast:

 

- Richard’s life changed when a professor handed him Ogilvy on Advertising

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