Growth, Greatness, and Change: How do we get more?

Mar 18, 2024

01:14:28

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www.johndeere.com
www.meridianmfg.com
www.agleader.com
https://www.corteva.us/products-and-solutions/crop-protection/Nitrogen-Stabilizers.html

@sonomacountywinegrowers Growing Boards and Associations

Karissa Kruse - President & CEO of Sonoma County Wine Growers
2017 - launched the Sonoma County Center for Ag Sustainability
Focused on bringing subject matter experts to Sonoma County
Gave a TEDx talk “Drink the Good Stuff”
2014: selected as a North Bay Business Journal Women in Business Award
2015/16: named Wine Business Monthly Magazine’s Top 50 Wine Industry Leaders
2020: Congressman Mike Thompson names Kruse Women of the Year for his district
About Sonoma County
For every acre of wine grapes in the county, there are two acres of other diversified ag (apple trees, dairies, cut flowers, and produce)
6% of Sonoma County’s 1 million acres are planted to wine grapes (60k acres)
99% of sonoma county's vineyard acres are certified sustainable
1,800 winegrowers call sonoma county home
80% of the county’s vineyards are <100 acres and 40% are <20 acres
The association has a focus of Sustainability, why?
2014: commitment to come the most sustainable winegrowing region in the world
Sonoma County Sustainable Wine App Tells the stories of the wine growing families - from the label of the bottle
Climate Adaptation Certification
Partnered with the California Land Stewardship Institute for local wine growers
Pilot Program to address the sequestration of nitrous oxide and carbon emissions
Goal: help growers understand the best practices for climate mitigation in vineyards
What happens when you are able to achieve “buy in” from association members?
When the board or organization begins to grow, how to you fan the flames for more growth?
Collaboration with John Deere - ‘The Farm of the Future’ Announced Jan. 2024
Sonoma County winegrowers and innovative companies can pilot concepts that may eventually result in game-changing solutions
Markets with sporting events to Raise awareness and accessibility for Sonoma County Wines
Partnerships with the San Francisco Giants and the Houston Rockets
Featured in +120 events at the Toyota Arena
What fuels her passion to keep going?
How best does she learn something new?
Summary and Challenge