Experience This! Travel Industry Insights and Opinions S2, E 21 Meet Justin Buzzi
Dec 5, 2024
In this lively conversation, Justin Buzzi, CEO and founder of Get Up and Go Kayaking, dives into his unique journey from rapper to entrepreneur. He shares how his viral social media strategy fueled rapid franchise growth. Justin discusses mastering content creation, integrating customer retention strategies via a custom CRM, and using tools like YouTube for engagement. He emphasizes that every business can thrive with creative, platform-specific content. Plus, he reveals innovative loyalty programs and the importance of building a community around your brand.
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Viral Video Sparked Rapid Expansion
- Justin went viral in 2017 after media outlets shared his clear-kayak videos, driving huge demand overnight.
- That unexpected exposure forced him to pivot from two locations to franchising to meet national interest.
Organic Views Become Core Growth Fuel
- Social media sustained growth: Justin's channels produced over 250 million organic views in consecutive years.
- Consistent organic attention becomes a core growth engine for experience brands.
Music And Golf Shaped His Founder Skills
- Justin spent years rapping and worked at GolfNow before founding Get Up and Go Kayaking.
- Those experiences taught networking, room-reading, and pricing skills he now applies to the business.