Today, the Korean Wave has swept across the globe, but for many in the Korean diaspora like myself, feeling truly seen hasn't always been the case. What's changed, and how have innovators embraced Korean culture to build thriving businesses?

As we launch our new series, 'Falling in Love with Korean Culture,' we're thrilled to begin with the story of muralist Julia Chon, known as 'Kimchi Juice.' Based in Washington, D.C., Julia delves into the interplay between cultural traditions, generational identities, and the choices made by Asian Americans to shape their sense of self. Her artwork, featured in cities like D.C., L.A., MN, and Seoul, reflects collaborations with esteemed clients such as NASA, Apple, and the Smithsonian.

With a distinct Korean aesthetic in each piece, Julia seamlessly blends her heritage and traditions with contemporary elements, capturing the intricacies of the Korean diaspora experience. Join us as we explore how innovators like Julia are infusing Korean heritage into their work and businesses.

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