Today's guest is Mary Tindall. Mary launched Mary Tindall Communications in 2018. She is a content marketer and thought leadership strategist in Orlando, Florida. Mary leads a boutique agency team that specializes in healthcare content marketing, working with leading institutions and innovative startups across the U.S.

Mary became a six-figure freelancer in 2020, which was a goal of hers. Then she grew even more and began to earn $200K in gross revenue on her own. As revenue continued to grow, she hired subcontractors to help with the workload and built a small agency model.

In this episode, Mary talks about:

The key lessons that led her to earning $200K
Her work and family structure
How many hours she works
Playing the comparison game
Why getting confident as an expert on a sales call is so important
The importance of following your energy—not mimicking someone else's schedule
Freelancers who are overly flexible or overly rigid
What she struggles with
What her daily and weekly schedule looks like
How she thinks through pricing projects (Hint: Get on the phone and get super clear on the scope of work)
Figuring out her ideal client—what clients make your blood pressure rise versus the ones you love working with
How she finds clients, particularly on LinkedIn

Biz Bite: Otter.ai transcription services

Resources:

Institute for Independent Journalists conference

Mary Tindal's program Break Into B2B is a mentorship course for aspiring B2B health care writers. A new cohort will relaunch later this year. Join the waitlist by visiting her LinkedIn profile.

Mary's website

Connect with Mary on LinkedIn

Email Mary

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