Episode 101: B2B marketing communities 101: The How To from metadata, Fullfunnel, Chili Piper, Expandi and Alyce

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Join me, Katie Ray (metadata.io), Nick Bennett (Alyce), Arthur Castillo (Chili Piper), and Stefan Smulders (Expandi) sharing our experience of building great & engaged B2B marketing communities.

We are covering:

- How to develop a community strategy, differentiate it, and incentivize people to join it and engage

- How do you decide the type of content you want to source and how to incentivize creators?

- How to leverage the community to support and grow your business without spam & promos. What are reasonable expectations to set for the business on when to expect "results"?

- How to measure success?


Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/