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Five Monetization Strategies as a Content Creator with Joe Casabona of How I Built It
Oct 25, 2023
Joe Casabona, host of 'How I Built It,' shares his S.M.A.S.H. framework for content creators, discussing monetization strategies, the effectiveness of sponsorships, using crossovers to build audience loyalty, finding lookalike audiences, the affiliate model of monetization, combining sponsorship and selling, and compartmentalizing content to promote services.
37:36
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Quick takeaways
- Joe Casabona's Smash framework outlines eight different ways to monetize content, including sponsorships, memberships, affiliates, and selling products or services.
- Building a loyal audience and providing high-value content are crucial for effective monetization and audience engagement.
Deep dives
The Smash Framework for Monetizing Content
The podcast episode discusses Joe Casabona's Smash framework, which outlines eight different ways to monetize content. The framework includes sponsorships, memberships, affiliates, selling products or services, and helping others. Each strategy is explained in detail, with examples and insights provided. The importance of building a loyal audience and maintaining trust is emphasized. Tips are given for effectively implementing each monetization strategy, such as selecting sponsors that align with the audience and providing high-value content for memberships. The episode also covers the significance of developing a mission statement for the podcast and the benefits of regularly releasing solo episodes. Planning for monetization prior to launching the podcast is highlighted as a key consideration.
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