Brendan Kane is the founder and managing director of Hook Point. Since 2005, he has helped the largest brands and celebrities in the world to reverse engineer how to make content go viral. Now, with his books "One Million Followers" and "Hook Point", he aims to teach the broad public how to make it in social media. In this episode, we discuss storytelling, audience retention, and business management, which are the key concepts needed to master social media.
