

#41: How to Grow Your Brand to get Thousands of Orders Just From TikTok – Jacob Zander
In this episode, I spoke with Jacob Zander, the founder of Feel Your Soul, a Californian clothing brand.
If you are have a brand and are looking at the growing by using the phenomenon that is TikTok and are wondering how to leverage it to grow your brand and ultimately get sales, this is the episode for you!
The majority of this episode is about TikTok and how you can harness it — a real masterclass.
We cover:
- How Jacob has grown his brand to almost 400k followers on TikTok in pretty much a year, starting from scratch
- He shares numbers behind the huge influx in sales on the back of his growth in TikTok. He says how most of his sales come directly from TikTok; with no need to undertake paid advertising
- And also how you can best leverage this incredible social media platform with tips on content creation. And if you stay until the end, he shares whether he thinks it is too late now for brands to start on TikTok
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