The Natasha Crain Podcast
37. The He Gets Us Campaign: Why Its Portrayal of Jesus is Still a Problem
Feb 7, 2024
The podcast discusses the problematic aspects of the 'He Gets Us' campaign, a $100 million advertising campaign aimed at rescuing Jesus's reputation. They evaluate the campaign's portrayal of Jesus in progressive terminology, analyze various Bible reading plans presented by the campaign, and express concerns about the lack of theological accuracy and vetting in the campaign.
26:38
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Quick takeaways
- The He Gets Us campaign fails to accurately portray Jesus, emphasizing relatability and social justice without highlighting his divinity and role as the Savior, potentially perpetuating a distorted view of Christianity.
- The Bible reading plans offered by the He Gets Us campaign lack consistency and theological depth, hindering participants from developing a comprehensive understanding of Jesus beyond the campaign's initial appeal.
Deep dives
The He Gets Us campaign aims to generate interest in Jesus among skeptics
The He Gets Us campaign, which includes a $100 million advertising campaign, billboards, a book, and Super Bowl ads, is specifically targeted at skeptics. The goal is to get these skeptics interested in Jesus and encourage them to visit the campaign's website, sign up for Bible reading plans, and connect with churches. According to campaign consultant Ed Stetzer, hundreds of thousands of people have been referred to churches and over 600,000 have signed up for the reading plans. While the campaign has successfully generated interest, its effectiveness in reaching skeptics and promoting a full understanding of Jesus is questionable.
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