Best Story Wins What Makes Creativity Human with Christopher Clarke of Intuit
Sep 19, 2024
57:03
Is your brand talking at people, or with them?
In this episode, we dive deep into the mind of Christopher “Toph” Clarke, Executive Creative Director at Intuit, the brand behind TurboTax. From his journey in creative leadership to teaching the next generation of advertising talent at ONE School, Toph shares insights into how brands can stay relevant by connecting with real people.
We will explore how personal stories, cultural immersion, and the power of authenticity can transform a business—and a career.
Listeners will learn:
In this episode, we dive deep into the mind of Christopher “Toph” Clarke, Executive Creative Director at Intuit, the brand behind TurboTax. From his journey in creative leadership to teaching the next generation of advertising talent at ONE School, Toph shares insights into how brands can stay relevant by connecting with real people.
We will explore how personal stories, cultural immersion, and the power of authenticity can transform a business—and a career.
Listeners will learn:
- How brands can go beyond traditional advertising by embedding themselves in local communities.
- Why teaching not only empowers others but also sharpens your own skills as a leader and creative professional.
- The impact of leveraging personal narratives in creating emotional connections with audiences.