Less Chatter, More Matter: The Communications Podcast #10 How to choose the right channel mix for your business
When working in a comms team or for yourself, it pays to put time and effort into developing a channels mix that services both your internal and external audiences. The right mix of channels, used in the right way, can help you achieve your business goals - whether that's growth, improving brand awareness, or something else entirely!
The challenge we have today is that we have SO MANY channels to choose from! And it can be really tempting to just jump on the bandwagon of the latest fad, or try and use too many channels.
So in this episode, I share three key principles to guide your decision making around what channels to use to meet your business needs. Whether you're a management consultant, lead a corporate affairs team, design wedding cakes ... or anything in between, this episode is for you!
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