Context with Mike DelPrete
Joe Rath: The Mother of All Metrics
Feb 26, 2024
In this episode, Joe Rath from Redfin chats about coffee subscriptions, the 'mother of all metrics,' consistency, tech adoption, effective technology in the industry, and the importance of being a good MLS partner. They also discuss the power of thinking small, the 'your listing, your lead' concept, and the strategy of issuing press releases when shutting down products.
31:40
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Quick takeaways
- Redfin emphasizes a balance between tech efficiency and personal interactions for agent success.
- Strategic planning and adapting to challenges are crucial for continuous improvement in real estate.
Deep dives
Redfin's Competitive Advantages
Redfin competes with platforms like Zillow and realtor.com while offering their agents the best of both worlds. Agents benefit from a large audience on Redfin's portal, attracting 50 million visitors monthly, and they can also run their own business alongside. Their approach focuses on show up, write it up, and follow up to improve close rates.
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